Nov. 5, 2012—DuPont Performance Coatings (DPC) has formed a partnership between its Performance Alliance program and B2B Automotive Marketing, an advertising agency based in St. Louis.
DPC’s Performance Alliance program is a network of collision repair shops that are qualified by the company based on high standards of quality and customer service.
Through the partnership, B2B Automotive Marketing will provide several marketing services to the network’s 10,000 member shops nationwide, including social media, website development, search engine optimization, digital and email marketing, and graphic design.
“We are very eager to work with B2B Automotive Marketing to enable the use of the Web and social media in local marketing tactics,” said Steve Trapp, collision services development manager for DPC. “Their experience marketing for auto body shops all over the nation will be an invaluable asset to our member organizations.”
“We are thrilled to be able to put our experience working with auto body shops to work for such a prestigious and far reaching group like the DuPont Performance Alliance,” said Michelle Nelson, president of B2B Automotive Marketing.
