ASA updates logo

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Jan. 6, 2012—The Automotive Service Association (ASA) recently announced a redesign of its logo.

The ASA said its new logo has a fresh and modernized look, in conjunction with the organization’s focus to stay relevant to today’s repair professionals.

“ASA is sharply focused on relevancy in its service to today’s automotive repair professionals,” said Ron Pyle, president and chief staff executive for the ASA. “We are examining the association from all angles to provide the best possible programs, trade shows and opportunities for repairers. Our logo enhancement essentially is a visual indicator of these ongoing initiatives.”

The ASA said its members are able to use the new logo immediately. Images and logo guidelines are available on the ASA’s website,

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