Oct. 9, 2019—Jay Leno will be a special guest at the 2019 SEMA Show, New Products Awards Breakfast. The breakfast will take place on Tuesday, Nov. 5. The awards recognize the most innovative and cutting-edge aftermarket products that will be for sale in 2019.
Each of the 16 award categories has one winner and two runners-up. Winners are selected based on a variety of factors, such as superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more.
Tickets to the event— to be held at 7:30 a.m., at the Westgate Las Vegas Resort & Casino—are free and available online when registering for your SEMA Show badge.