ASE appoints vice president of marketing

Sept. 13, 2011

Sept. 13, 2011—The National Institute for Automotive Service Excellence (ASE) on Monday announced Leigh Wilson was named vice president of marketing for the organization.

Wilson’s position will be effective Oct. 3. She will be based at the ASE corporate headquarters in Leesburg, Va.

Wilson brings 24 years of marketing experience to the ASE organization. She holds a bachelor’s degree from the University of Massachusetts, and an MBA in marketing from Johns Hopkins University.

“Leigh rose to the top of a list of outstanding candidates and we are delighted to have her as part of the team,” said Tim Zilke, president and CEO of ASE. “Her background and experience in customer relationship management, branding, analytics and promotions, along with her thorough understanding of segmentation and databases, brings a new dimension to ASE’s marketing efforts.”

The vice president of marketing title is a new position for ASE. It was created as part of ASE’s commitment to integrate enhanced marketing throughout its entire family of organizations, according to ASE.

“We believe this effort is vital to remain responsive to the rapidly-changing environments we all face in today’s business climate, and we welcome Leigh to the ASE team,” Zilke said.

For more information, visit ase.com.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.