Jan. 28, 2019—A AAA report recommends that the names and definitions of various driver assistance tech should be standardized, reported Digital Trends.
The American Automobile Association study found that the bewildering array of ADAS marketing names leaves consumers confused about the differences among systems and what the features are supposed to do.
As evidence for the extent of consumer confusion, AAA cites its Sept. 2018 study that found drivers had too much faith in systems such as adaptive cruise control. Two months later, in Nov. 2018, the consumer group reported the disturbing results of another study based on ADAS technology naming. In its November report, AAA found that 40 percent of consumers believed fully autonomous cars were already available and traveling on U.S. roads.
The study mentioned specific concerns with ADAS systems called PilotAssist, ProPILOT, and AutoPilot, which some consumers believed gave vehicles self-driving capability, according to the report.
