News SEMA 2018 SEMA 2018 News

Chief, Celette Announce Alliance to Build World's Largest Vehicle Specification Database

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LAS VEGAS, Oct. 30, 2018—Chief and Celette, two of the world’s leading providers of vehicle specification data, computerized measuring systems and collision repair equipment, are working together to jointly develop the most expansive databases of vehicle dimensional specifications in the industry. The companies announced the alliance today at the SEMA Show 2018.

Computerized measuring systems like the Chief Meridian Live Mapping system and the Celette Naja electronic measuring system use dimensional specifications to determine necessary repairs.

“This is a key industry moment where two technically advanced companies with extensive experience can share technology for the sole purpose of providing our repair shops with the broadest forms of information available when making their repairs,” says Pierre Nicolau, president of Celette.

Chief and Celette both already offer shops specifications for thousands of global vehicles. Through this alliance, they will leverage their individual data collection technologies and will share information so that both companies can expand their specification databases to provide maximum vehicle coverage to their customers.

“We are always looking for ways to add value to our customers” says Mickey Swartz, vice president of global collision for Chief parent company Vehicle Service Group. “This is the type of industry cooperation that can provide shops with the best possible value proposition on their investments in measuring and structural repair equipment.”

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