TechForce Foundation Launches 'Because I'm a Tech' Campaign

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August 27, 2018—TechForce Foundation, a non-profit organization focused on championing students to and through their technical education and into careers as professional transportation technicians, has launched its Because I’m a Tech campaign (#becauseimatech) to coincide with Labor Day.

The campaign is designed to educate teens and parents that there’s more than one road to success, that a technical education and career is a viable pathway to a rewarding future, and about the attractive opportunities of being a professional technician in America’s robust transportation industry.

Labor Day has long been celebrated as a day dedicated to the social and economic achievements of American workers. However, over the years its true meaning has taken a backseat to rituals of shopping, backyard barbecues, and for many, simply celebrating the end of summer and preparing for a new school year.

The Because I’m a Tech campaign is designed to:

  • Connect students who are hands-on learners and problem-solvers, who love fixing and making things work, who have an affinity for computers, diagnostics and technology to an education and career that fits them;
  • Teach parents and their teens about the social and economic achievements that can await them by pursuing a technical education and career as a professional, trained technician;
  • Ease fears and help parents and influencers understand how and why these careers are no longer considered “blue collar,” but rather “new collar”; 
  • Show that technicians are not being replaced by automation and technology, but rather advanced by it;
  • Let them see firsthand how real people are building rich and fulfilling lives because they are techs. Videos at
  • Demonstrate exactly where and how to start one’s own journey down this promising path by providing an actual “roadmap” to success. Downloadable maps at

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