BMW Subscription Service Receives Tweaks
Aug. 2, 2018—The “Access by BMW” vehicle subscription service from BMW Financial Services recently received multiple alterations. The program now offers customers in its Nashville-area pilot program more choice with a new membership tier, and enhancements to the two tiers that previously launched.
The new “Icon” tier, priced at $1,099 per month, allows customers to utilize an array of BMW vehicles, from the BMW 3 Series to the new sports activity vehicles like the BMW X2. The Icon tier includes all the same benefits as the other tiers, including unlimited swaps, vehicle maintenance, insurance, and BMW’s roadside assistance program.
Registration is now open, with vehicle deliveries to begin in a few weeks, according to a company press release.