GM Replaces Head of its Cadillac Brand Amid Struggles
April 19, 2018—General Motors is replacing Johan de Nysschen, the head of its Cadillac brand, as the luxury brand struggles to gain traction in the U.S., USA Today reports.
The Detroit-based automaker announced Tuesday that it is appointing Steve Carlisle as GM vice president and president of Cadillac, replacing Johan de Nysschen, "who is leaving the company effective immediately." Carlisle was previously president and managing director of GM Canada.
Cadillac’s U.S. sales fell 8 percent in 2017. Among the brand’s German luxury rivals, Audi was up 7.8 percent, BMW was down 2.4 percent, and Mercedes-Benz was down 0.6 percent.