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April 2, 2018: This Week's Best Business-Building Articles

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April 2, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.

 

Four Trends Poised To Shake Up Digital Marketing In 2018 — Forbes

Beyond the inevitable continuation of influencer marketing's rise, there are a number of trends primed to change marketing for the better in 2018.

 

Why Relying Solely on Social Media Marketing Could Be a Disaster for Your Business — Entrepreneur

It seems like every day some new influencer is posting about the death of email. However, this article details the healthy opportunity available with email that social media can't offer.

 

How to Manage an Employee Who Cries Easily — Harvard Business Review

Regardless of the cause of an employee's distress, you’ll need to find a way to work around—or through—their tears. These six steps will help you and your subordinate keep a humane and professional focus on the work that still needs to get done.

 

7 Ways the U.S. Government Helps Small Businesses — All Business

There are more resources available from the government than many people realize, and all of them are free. So if you’re bootstrapping a new company or need to be extra frugal with your budget, one or two of these programs might really help.

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