BASF Launches New Website
March 6, 2018—BASF Refinish Automotive Coatings has launched a new, mobile-friendly website with updated images and content, and unique tools, including an asset cart and an advanced product catalog.
Users can filter the product catalog based on country, brand, paint system, product type, volatile organic compounds, and keywords, or they can scroll through BASF’s products. The site also includes technical manuals, technical data sheets, safety data sheets and more.
The distinctive asset cart, which can be used in conjunction with the product catalog or independently, offers a unique advantage to BASF Refinish website visitors by allowing them to “shop” throughout the site. Visitors can add assets to the cart from anyplace on the website, not just from product pages, similar to a shopping cart on a clothing or grocery retailer’s website. Customers then have the option to download all cart contents, or email them to anyone.
Available in three languages, the new site also features a section dedicated to showcasing BASF customers and brand ambassadors, the recently launched Vision suite of business services and live social media feeds.