Collision Repair Sales+Marketing

How can we better sell jobs to customers?

Customers sometimes recognize our estimators’ sales tactics and get turned off from our facility. How can we sell jobs in a way that appeals to customers?

Competing with Giants

Faced with stiff competition from big repair chains, Keenan Auto Body had to find a way to improve its insurer services, or risk losing some of its hard-earned business.

Save Lives, Build Your Reputation

Hosting emergency extrication courses for first responders can help you market your business, while saving lives at the same time.

Seeing Is Believing

Proud of how your shop looks and the work you perform? Showing off your business in an online tour can help boost your credibility with insurers and vehicle owners.

How Can I Account For an Unpredictable Slow Business Season?

I count on high winter traffic to contribute to my shop’s annual revenue, so this year’s mild winter hit my shop hard. How can I account for business slumps I can’t predict?

Green Motivator

Rich Tornetta, an industrial designer-turned-marketing master, has led an environmental movement across CollisionMax’s 11 stores in the greater Philadelphia area.

A Winning Niche

Zeroing in on a niche market helped DC Autocraft stand out in car-saturated southern California, and top-notch work won it “shop of the year” from VeriFacts Automotive.