Archive of: Sales + Marketing
| Title | Issue | |
|---|---|---|
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Lights, Camera, CustomersWant to convert your online presence to more sales? Online repair videos are a great way to show off your expertise—and attract customers to visit your shop in person. |
June 2010 |
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Yelp HelpYelp.com, the latest online review site, is coming to your city, if it’s not there already. First go online and do a search for your shop, then read our guide to using Yelp to increase your sales. |
April 2010 |
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Got Likability?When closing an estimate, it’s not what you say but how you say it. Here’s how one shop got its story straight and improved its closing rate, with the help of ContactPoint Solutions. |
February 2010 |
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Good Works, Good BusinessDonating to a worthwhile cause may make your shop worthwhile in the eyes of potential customers. |
January 2010 |
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Meet the PressGetting to know the local media helps the local community get to know you. Here’s how to get your name in the paper for all the right reasons. |
November 2009 |
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Winterize Their Driving, Win Their BusinessMarketing is about making an emotional connection with customers. One shop does that by offering winter driving classes, bringing hundreds of potential customers through the door. |
September 2009 |
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Closing the DealGood communication increases shop sales. It’s that simple. |
August 2009 |
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Talk About More BusinessJoining local community organizations improves your networking skills—and your bottom line. |
May 2009 |
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Web of PotentialLooking for more customers? SceneExchange–a Web site that connects customers, insurers and repairers–is now available in six states and will be rolling out services across the nation. |
April 2009 |
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Making Connections with InsurersWant to impress insurers? A great pitch will go a long way toward helping establish great relationships—and that's what brings you more business. |
March 2009 |
