In this article, you’ll read about four enterprising shops that have added extra products and services to their basic collision repair business. From The Bodyworks in Brainerd/Baxter, Minn., Thompson’s Auto Body Inc. in Idaho Falls, Idaho, Frank’s Auto Body Inc., Perham, Minn., and Kurt’s Autobody Repair Shop in Bloomington, Ill., you’ll learn why these shops chose the add-ons they did, what advice they offer for branching out, and how ancillary products and services help bring customers into the shop more often and spend more dollars while they’re there.
Eddie Lennox built Service King from a one-man operation to a Dallas fixture with 27 locations, and more planned. Here’s how he did it and how
his strategies might work for you, no matter what size your business.
After a fire severed Budd Baer Collision Center from its dealership, staff had a hard time adjusting to a temporary space miles away. A strong focus on employee relationships and work quality, along with guidance from a 20 Group, helped create a culture of pride at the shop and boost performance higher than ever.